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SX 2024 underpinned by late King’s belief in SEP

The Sustainability Expo (SX) 2024 is set to return as Asean’s largest sustainability event, taking place from Sept 27 to Oct 6 at Queen Sirikit National Convention Center (QSNCC) in Bangkok.
Now in its fifth consecutive year, SX has grown into a regional platform for sustainability, innovation, and collaboration. Supported by five leading corporations — Frasers Property (Thailand) Public Co, Ltd, PTT Public Co, Ltd, SCG, ThaiBev, and Thai Union Group Public Co, Ltd — SX 2024 aims to inspire businesses, governments, and individuals to work together towards a sustainable future.
SX 2024 is to be held under the theme “Sufficiency for Sustainability”, drawing from King Rama IX’s Sufficiency Economy Philosophy (SEP) and King Rama X’s commitment to continuing his father’s legacy.
This philosophy emphasises balance, moderation, and responsible consumption, aligning with the global United Nations Sustainable Development Goals (UNSDGs).
Through its numerous activities, SX 2024 brings the SEP to life, merging it with cutting-edge approaches to sustainable development under the event’s overarching theme, “Good Balance, Better World”.
SX 2024 will feature over 270 exhibitors from Thailand and abroad, representing industries pioneering sustainable innovations. The event will also host more than 600 expert speakers from around the world, sharing insights on sustainable development, emerging technologies, and creative solutions to mitigate climate change.
Visitors can participate in workshops, seminars, and hands-on activities designed to equip them with tools and knowledge to reduce their environmental impact. With its diverse range of offerings, SX 2024 is not just a knowledge hub but a launchpad for collaboration and action.
Tongjai Thanachanan, SX director, announced that the Sustainability Expo (SX) has entered its fifth year, having even continued during the Covid-19 pandemic with a hybrid online-offline format.
The event follows a B2C2B (business-to-consumer-to-business) model, which centres on the consumer in driving sustainability efforts, creating a feedback loop between businesses and consumers, she said.
“The expo serves as a regional platform for sustainability, connecting various sectors and showcasing knowledge, innovations, and technologies that inspire action and change.
“Over the past four events, SX has attracted more than 800,000 attendees and generated over 60 million baht in revenue for local communities and participating vendors,” Ms Tongjai said.
She went on to say that more than 600 global experts and speakers will participate, along with over 270 leading companies and organisations from Thailand and abroad.
She emphasised the importance of collaboration across sectors, noting that this year’s seminars and business networks will focus on fostering discussions and learning within the social enterprise community, aiming for a balanced approach to economic, social, and environmental sustainability under the theme “Sufficiency for Sustainability”.
SX 2024 will be divided into 10 distinct zones, each offering a unique perspective on sustainability. Of these, five zones stand out for their innovative approaches and activities that engage visitors at all levels:
1) SEP Inspiration Zone: The Heart of Sustainability
Located on the G Floor, this zone raises awareness of natural crises using the Sufficiency Economy Philosophy (SEP) as its guiding principle. Under the theme “The World Has Changed”, the zone explores how rising global temperatures are having severe impacts on ecosystems and communities. This zone features three distinct areas:
Zone A: Mirror Walkway — “Reflection of Impact”: A tunnel showcasing the frightening realities of climate change through reflective imagery.
Zone B: Immersive Theatre — “Point of No Return!”: A theatre experience highlighting the irreversible changes caused by human actions.
Zone C: Hope & Helps — “Adaptation”: A space dedicated to exploring how we can adapt to the new realities of a changing world.
2) Better Me Zone: Health and Well-being
The Better Me Zone focuses on sustainable living, starting with individual health and well-being. This area provides guidance on maintaining both physical and mental health as we age. Highlights include:
Healthy & Happy Living: Expert advice on nutrition and balanced living from organisations like the Food Institute and the Heart Association of Thailand, Bhumirajanagarindra Kidney Institute Hospital, and Nestle.
Dementia and Alzheimer’s Prevention: Innovations like the i-Exc Game Interaction Exercise and Cognition from Chulalongkorn Hospital aim to slow cognitive decline and improve mental health. Visitors can also explore life planning tools from Cheevamitr, including “Live Well-Die Well”, designed to support holistic well-being.
3) Better Living Zone: Environmental Innovations
Focused on addressing climate change caused by greenhouse gas emissions, the Better Living Zone highlights actions that can be taken to mitigate environmental damage. Featured activities and exhibits include:
Thai Beverage Public Co, Ltd’s “Water of Life”: This exhibit emphasises water conservation from source to sea, highlighting the importance of water quality and replenishment.
Thai Union Group’s SeaChange® 2030 strategy: Demonstrating how sustainable seafood practices can be implemented across the supply chain, from source to consumer.
HINO DUTRO Z EV: Showcasing a fully electric truck as part of the transition to more sustainable transportation solutions.
4) Better Community Zone: Building Social Resilience
This zone explores successful social, environmental, and economic projects that have helped create better communities.
Visitors can learn from ongoing initiatives and participate in small group discussions, workshops, and interactive exhibits, such as:
Learning Society: An area dedicated to promoting lifelong learning and youth development through collaborative community initiatives.
Caring City: Exhibiting designs for inclusive and safe urban spaces that enhance quality of life for all residents.
Art-Driven City: This space showcases how art and culture can drive economic growth and community development, using art festivals and managed spaces to support creative industries.
5) Better World Zone: Art and Environmental Awareness
This zone celebrates art as a medium for raising environmental awareness. Visitors can explore a variety of artistic expressions, including photography, paintings, and sculptures that focus on sustainability. Highlights include:
ASEAN SX Photo Contest 2024: Featuring photographers from ten Asean countries, this contest explores the theme of biodiversity and environmental conservation.
TRASH to TREASURE Art & Design Contest: Art pieces made from recycled materials that explore biodiversity and sustainable practices.

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